Global Beer Market, By Type (Lager, Ale, Stout and Porter, Malt, and Others), Taste (Strong Beer, Light Beer, and Regular Beer), Category (Regular, Premium, and Super Premium), Packaging (Glass, PET Bottle, Canned, and Draught), Production (Macro-Brewery, Micro-Brewery, Craft Brewery, and Others), Distribution Channel (On-Trade and Off-Trade) - Industry Trends and Forecast to 2031.
Global beer market size was valued at USD 758.72 billion in 2023 and is projected to reach a value of USD 1,169.71 billion by 2031, with a CAGR of 5.56% during the forecast period of 2024 to 2031.
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**Segments**
- **Type**: The beer market is segmented based on type into lager, ale, stout & porter, malt, and others. Lager holds a significant market share due to its popularity among consumers worldwide. It is a type of beer that is conditioned at low temperatures, resulting in a crisp and refreshing taste. Ales, on the other hand, are fermented at warmer temperatures, leading to a more complex flavor profile. Stout and porter beers are known for their dark color and rich, roasted malt flavors, appealing to consumers looking for a more robust taste experience.
- **Category**: Another crucial segmentation factor is the categorization of beer based on the ingredients used in its production. This includes malt-based beers, rice-based beers, corn-based beers, and others. Malt-based beers are the most common category, as malt serves as the primary ingredient in beer production. Rice and corn-based beers cater to specific consumer preferences and dietary needs, offering alternatives to traditional malt-based options.
- **Distribution Channel**: The beer market is also segmented by distribution channel, encompassing on-trade and off-trade channels. The on-trade sector includes bars, restaurants, pubs, and clubs where consumers can purchase beer for immediate consumption on-premises. Conversely, the off-trade sector covers retail outlets such as supermarkets, convenience stores, and online platforms where consumers can buy beer for consumption off-premises. With the rise of e-commerce, online beer sales have witnessed significant growth, offering consumers convenience and a wide selection of options.
**Market Players**
- **Anheuser-Busch InBev**: As one of the leading players in the global beer market, Anheuser-Busch InBev boasts a diverse portfolio of well-known brands such as Budweiser, Corona, and Stella Artois. The company's extensive distribution network and strategic marketing initiatives contribute to its strong market presence and consumer loyalty.
- **Heineken N.V.**: Heineken N.V. is another prominentAnheuser-Busch InBev and Heineken N.V. are two major players in the global beer market, each with its unique strategies and market positioning. Anheuser-Busch InBev's dominance in the industry is evident through its diverse portfolio of popular beer brands such as Budweiser, Corona, and Stella Artois. These well-established brands have strong brand recognition and consumer loyalty, contributing to the company's significant market share worldwide. Anheuser-Busch InBev's extensive distribution network ensures that its products are widely available across various markets, further strengthening its market presence.
On the other hand, Heineken N.V. is another key player in the beer market known for its premium quality beers and strong brand image. Heineken has built a reputation for producing high-quality beers that cater to consumers looking for a more sophisticated and refined drinking experience. The company's commitment to innovation and sustainability has helped it stay competitive in an increasingly crowded market. Heineken N.V.'s global reach and strategic partnerships have enabled it to expand its market presence and reach new consumer demographics effectively.
Both Anheuser-Busch InBev and Heineken N.V. are continuously investing in marketing initiatives to engage consumers and drive brand awareness. These efforts include sponsorship deals, advertising campaigns, and experiential marketing events that aim to connect with consumers on a more personal level. By leveraging digital platforms and social media channels, both companies can interact with consumers in real-time and gather valuable feedback to improve their products and services continually.
In terms of market trends, the beer industry is witnessing a shift towards craft and artisanal beers, driven by consumers' increasing demand for unique and locally-produced brews. Craft breweries have been gaining popularity among consumers looking for premium quality beers with distinct flavors and brewing techniques. This trend has led to a rise in craft beer sales globally, challenging traditional beer market players to adapt to changing consumer preferences and innovate their product offerings.
Furthermore, health and wellness**Segments**
- **Type**: The beer market segmentation by type plays a significant role in understanding consumer preferences and market trends. Lager remains a dominant segment due to its wide consumer acceptance and refreshing taste profile. Ales cater to consumers seeking more complex flavor experiences, while stout and porter beers attract those looking for rich and robust taste profiles. Each type of beer offers a distinct flavor profile, appealing to different consumer segments based on their taste preferences.
- **Category**: Categorizing beer based on ingredients used in production provides insight into the diverse offerings within the market. Malt-based beers, being the traditional category, hold a significant market share. Rice and corn-based beers cater to specific dietary needs and consumer preferences, offering alternatives to traditional malt-based options. Understanding the category segmentation helps breweries tailor their product offerings to meet the diverse needs of consumers.
- **Distribution Channel**: The segmentation based on distribution channel distinguishes between on-trade and off-trade channels. On-trade channels include establishments like bars and restaurants where consumers can enjoy beer on-premises, while off-trade channels comprise retail outlets where consumers can purchase beer for consumption elsewhere. The rise of e-commerce has further expanded distribution channels, providing consumers with convenience and a vast selection of beer options. Understanding distribution channels is crucial for breweries to optimize their reach and accessibility to consumers.
**Global Beer Market, By Type (Lager, Ale, Stout and Porter, Malt, and Others), Taste (Strong Beer, Light Beer, and Regular Beer), Category
Key points covered in the report: -
- The pivotal aspect considered in the global Beer Market report consists of the major competitors functioning in the global market.
- The report includes profiles of companies with prominent positions in the global market.
- The sales, corporate strategies and technical capabilities of key manufacturers are also mentioned in the report.
- The driving factors for the growth of the global Beer Market are thoroughly explained along with in-depth descriptions of the industry end users.
- The report also elucidates important application segments of the global market to readers/users.
- This report performs a SWOT analysis of the market. In the final section, the report recalls the sentiments and perspectives of industry-prepared and trained experts.
- The experts also evaluate the export/import policies that might propel the growth of the Global Beer Market.
- The Global Beer Market report provides valuable information for policymakers, investors, stakeholders, service providers, producers, suppliers, and organizations operating in the industry and looking to purchase this research document.
Table of Content:
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: Global Beer Market Landscape
Part 04: Global Beer Market Sizing
Part 05: Global Beer Market Segmentation by Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
Reasons to Buy:
- Review the scope of the Beer Market with recent trends and SWOT analysis.
- Outline of market dynamics coupled with market growth effects in coming years.
- Beer Market segmentation analysis includes qualitative and quantitative research, including the impact of economic and non-economic aspects.
- Regional and country level analysis combining Beer Market and supply forces that are affecting the growth of the market.
- Market value data (millions of US dollars) and volume (millions of units) for each segment and sub-segment.
- and strategies adopted by the players in the last five years.
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